O Google (quem nao está nele, ou quem não o usa?) é um instrumento fabuloso: quando tomei conhecimento de sua existência, no final dos anos 1990, ainda hesitei um pouco em adotá-lo como buscador principal, em substituição ao que eu então usava (e que por incrível que pareça, já nem me lembro de qual era, tantas foram as derrocadas nesse campo: alguém ainda se lembra do navegador Netscape, que chegou a ter mais de 90% do mercado?), mas depois que passei a utilizá-lo ele virou até palavra e verbo de uso corrente, pelo menos nos EUA. Mas também no Brasil: quem é que não googlelizou em busca de algo útil? (e aí acabam aparecendo 545 mil opções de respostas...)
Pois aqui estão as palavras mais frequentes buscadas em certos países.
Quem tiver paciência, procure pela principal palavra no Brasil, OK?
Aposto como tem a ver com os saudáveis hábitos companheiros...
Paulo Roberto de Almeida
5 Google search trends that help explain the chaos of 2014
The Washington Post, World Views, December 29 at 12:20 PM
A
person prepares to search the Internet using the Google search engine,
on May 14, 2014, in Lille. (PHILIPPE HUGUEN/AFP via Getty Images)
Every year,
Google releases a variety of lists that reveal the world's favorite
search terms. The American tech corporation also distinguishes between
countries and categories, which allows an examination of global
differences in search behavior.
Of course, Google's search trends
do not reflect world events in their entirety, partially because the
search engine is not dominant in all countries and many Middle Eastern
nations are missing from Google's summary. In some cases, however,
the search trends reflect worrisome international conflicts or problems.
You can take a closer look at the data here, but we have compiled a list of some of the most politically revealing search trends in 2014.
Ukrainians
were more interested in manuals that explain how to make molotov
cocktails than in any other recipe. Google considers such manuals to be
recipes -- a category that is usually occupied by cook-book entries in
other countries.
Riot
police run away from an exploding molotov cocktail during clashes with
radical protesters in Kiev, Ukraine, 19 January 2014. (EPA/OLEG
PETRASIUK)
In 2013, nobody would have predicted that
2014 could become such a decisive year in the history of Ukraine. Last
January, Ukrainians angered by the government of then President Viktor
Yanukovych, a Moscow ally, protested in Kiev and western Ukraine.
Violence soon overshadowed the uprising and Feb. 20, at least 88 people
were killed within only 48 hours.
Two days later, Yanukovych fled to Russia -- but chaos persisted in Ukraine.
The
particular interest in molotov cocktails can be traced back to the
street fights in Kiev and other cities that were particularly
frequent in the first half of the year.
In 2013, the most
asked question in Ukraine that involved the word 'How' was "How to make
a screenshot?" This year, however, Ukrainians were primarily interested
in: "How do I save electricity?"
A
Pro-Russian rebel walks in a passage at the local market damaged by
shelling in Petrovskiy district in the town of Donetsk, eastern Ukraine,
Tuesday, Aug. 26, 2014. (AP Photo/Mstislav Chernov)
As the Economist pointed out in November, Ukraine is the world's least equal country in terms of wealth. The Post's editorial board concluded
on Dec. 22 that Ukraine's currency and GDP forecasts were in even worse
shape than Russia's. Given that Ukraine braces for a cold winter,
experts fear the collapse of the country's already fragile economy.
The
European Union recently estimated that at least $15 billion in
additional foreign assistance was needed to prevent the implosion of
Ukraine's economy.
Many Ukrainians are already feeling the impact: Earlier this month, the U.N. children's agency warned
that more than 1.7 million children were suffering due to the conflict
in Ukraine and that the situation was exacerbated by cold temperatures
and a lack of supplies.
In Sweden, the fourth most googled question starting with "Why?" has been: "Why was the E.U. established?"
European
flags fly at the entrance of the EU Commission Berlaymont building in
Brussels on May 21,2014. (GEORGES GOBET/AFP via Getty Images)
Sweden
is often considered a role model democracy and welfare state. This
year, though, was a tough one for admirers of the Scandinavian nation of
roughly 9.5 million inhabitants.
2014 exposed
an anti-immigration attitude among many Swedish that has worried many
abroad. An anti-immigration party that is often accused of promoting
xenophobia came in third in this year's elections in September.
When
Europe elected the E.U. parliament in May, anti-immigration as well as
anti-European Union attitudes gained momentum and were often promoted by
the same right-wing parties. That could explain the Swedish interest in
getting to know why the E.U. was established in the first place.
Many
French searched for information on how to abstain from elections. "How
to vote blank/ white" was most searched in the category of
sentences starting with "How to …”
French
President Francois Hollande leaves the stage after a speech as part of
the ceremonies to mark the 70th anniversary of the Allied landing in
Provence, on August 15, 2014. (ALAIN JOCARD/AFP via Getty Images)
France's
political elite had at least three reasons to be worried this year: the
European Parliament elections, as well as the country's Senate
and municipal elections. All three turned out to be disastrous for the
ruling Socialist party.
While France's current President Francois
Hollande became the most unpopular one in the country's recent history,
right-wing party Front National celebrated major gains.
Its
success was fueled by the country's weak economic performance, high
unemployment rates, and a rise in xenophobic, as well as anti-Semitic,
attitudes.
With an abstention rate of
56.5 percent from this year's E.U. elections, France was far above
average (43.1 percent). Many polling experts believe that the high rate
of abstention is a sign of frustration among the French with their
political elites.
5. In Israel, the most searched news event term was the Home Front Command.
Palestinians
inspect damage to adjacent houses from a fallen minaret of the Al-Sousi
mosque that was destroyed in an Israel strike, at the Shati refugee
camp, in the northern Gaza Strip, Wednesday, July 30, 2014. (AP
Photo/Lefteris Pitarakis)
Israel's Home Front Command, established in 1992, is a military entity that is deployed within the country. For instance, its Web site provides instructions and local alerts in the case of an emergency or attack.
Hence,
the Command was among the most regionally searched terms in 2014 – a
year in which thousands (and far more Palestinians than Israelis) died
in a conflict that was dubbed Operation Protective Edge by Israel.
Rick Noack writes about foreign affairs. He is an Arthur F. Burns Fellow at The Washington Post.